Done the challenge before? You’ve never done this version.
Since the first challenge launched in 2021, over 2,000 coaches have taken part. We’ve studied what worked, what didn’t, and where people got stuck — and rebuilt the challenge from the ground up.
✅ All four videos are brand new
✅ Sharper focus on decision-making, not theory
✅ Updated examples, clearer explanations, tighter structure
If you’ve:
✅ Picked a niche but never got visible
✅ Changed direction and want to refocus
✅ Joined before but didn’t follow through
✅ Or just want to make sure you got it right...
This new version will give you the clarity you missed the first time.
You want to understand what effective marketing looks like for a coach
You're ready to position yourself clearly in the market
You want clients who get what you do - and are happy to pay for it
You've tried to "talk to everyone" and it hasn't worked
You're willing to be challenged and supported to make smart business decisions
You want a simple, ethical, non-sleazy approach to visibility
You're looking for clarity, not fluff
You're not a qualified coach or actively working towards qualification
You already have a steady stream of high-paying clients
You think coaching alone should attract clients
You're not open to the idea that marketing might be simpler - and more honest - than you think
You want a shortcut, not a strategy
You're not ready to treat your business as a business
Here’s what clarity sounds like, straight from the coaches who found it.
Whether you’ve done the challenge before, or this is your first time - this is the most refined, practical, and commercially focused version we’ve ever delivered.
✅ If you’re tired of writing content that gets ignored
✅ If you’re guessing, instead of marketing with clarity
✅ If you still don’t know who your coaching business is really for
Join us.
Free to join. Clear to follow. Designed to get you unstuck.
Starts: Monday 8th September 2025
FREQUENTLY ASKED QUESTIONS
No. The daily videos are pre-recorded and released each morning at 7am (UK). You can watch whenever suits you, though earlier is better if you want to keep up with the pace of the challenge.
Yes. This version is completely refreshed - new content, new examples, and a sharper focus. If your niche has shifted, or you never followed through the first time, this is your chance to get it right.
That’s precisely what it’s for. You’ll leave with clarity on who you help, what they need, what you offer, and where to find them.
You’ll still get access to the recordings for a full two weeks after the challenge ends, and you’ll be able to revisit them in your own time. But the most progress comes when you work through the challenge in real time.
There’s no catch. This is high-quality training, not a sales pitch disguised as value. Yes, I run paid programmes, but this challenge stands on its own. It’s described as ‘better than the gazillion masterclasses and webinars I’ve attended before’.
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