Free Four Day Challenge For Qualified Coaches
Join Sarah Short of The Coaching Revolution to uncover the mysteries of niching
The concept of niching is widely misunderstood by coaches.
In this series of 4 short video classes, and 4 live Q&A sessions, that take place from Monday 24th to Thursday 27th March, you will learn what a niche is, why your life as a coach is much easier when you have one, and how to choose the right one for you.
By the end of the challenge, you'll understand how to build your authority and become the go-to coach in your niche.
This is how it works:
Date: 24th March to 27th March 2025
Time: Videos released at 7am (UK), live Q&A at 5pm (UK)
Location: Private Facebook Group
What is a niche?
Let's get crystal clear what a niche is and why you should have one.
Financial Viability
How to make sure that the niche you choose is financially viable.
Outcomes
How to define the kind of outcomes your clients can expect from working with you (and maintain high ethical standards when you do!).
Location
How to find the people who belong in your chosen niche - online and offline.
Who is Sarah Short and why should you listen to me?
I’m Sarah, founder and mentor with The Coaching Revolution. I am a 2x best-selling author as both the first and second editions of my book A Coaching Business In A Book made number one best-seller in multiple categories.
The Coaching Revolution specialises in teaching qualified coaches how to market comfortably and effectively. We’ve been doing it for almost 7 years, and we’re very good at it. That’s not just me saying so, the coaches we work with do, too.
The Problem Coaches Face:
The biggest challenges coaches face when it comes to marketing their coaching business is this: no one knows what we do, but they think they do and they’re wrong.
Think about that for a moment.
No other provider of professional services has this problem. For example, architects, dentists, therapists - everyone knows what they do. More importantly, they know when they need the services of those professionals. With coaching, that doesn't happen.
Add in the myths that exist around coaches and marketing and it’s a real problem.
(What are those myths? Well, how about if your coaching is good enough, your clients will find you, or you just need the first one or two clients and the rest will come by referral. I could go on!)
A big part of my job is helping coaches understand what good, effective marketing looks like. This is because in the same way that no one knows what coaching is, but they think they do and they’re wrong, coaches don’t know what marketing is, but they think they do and they’re wrong.
My work will not be complete until coaches understand that good marketing is comfortable to do and never involves boasting!
This challenge isn't for you:
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If you're not a qualified coach, or on your way to becoming one.
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If you have all the coaching clients you need.
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If you have absolutely no interest whatsoever in comfortable client acquisition.
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If you're not interested in understanding how marketing for coaches works.
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If you think that marketing is distasteful and aren't willing to have your thinking challenged 😉
This challenge IS for you:
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If you want to understand what effective marketing looks like.
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If you want to build your authority and credibility as a coach.
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If you're sick of trying everything you can think of to find clients, and none of it is working.
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If you know you're a great coach and you want to understand how to find more opportunities to coach.
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If you want to up your game as a coach.
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If you're ready to start thinking about how to position yourself as a coach.
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If you want to understand how to engage clients who pay the kind of fees we discussed at coach-training school.
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If you want to become visible, not to the whole world, but just to the kind of clients who make your heart sing.
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If you want to know what comfortable marketing looks like.
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